Sports Management

 
 
 

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PROGRAM OVERVIEW

A Sports Management minor at Morningside University will equip you with what you need to thrive in the dynamic and competitive field of sports management. Whether you're passionate about becoming a trainer, team manager, a sports marketer, or a facility director, our comprehensive curriculum and hands-on learning opportunities are designed to allow you to blend sports management theories and concepts with whatever major you may choose.

Degrees

Sports Management (B.S.)

Major

Sports Management

Minor

Why Study Sports Management?

Morningside University’s Sports Management minor prepares students for careers in athletics, sports marketing, event management, recreation, and athletic administration. Students combine business knowledge with hands-on experiences in sports organizations while developing leadership and management skills for the growing sports industry.

PROGRAM HIGHLIGHTS

  • Experience in athletic operations and event management
  • Internship opportunities within sports organizations
  • Business-focused curriculum with sports applications
  • Faculty mentorship and professional networking opportunities

THE MORNINGSIDE DIFFERENCE

Hands On Experience

Benefit from Morningside’s affiliation with the National Association of Intercollegiate Athletics (NAIA) and the 28 varsity sports offered on campus, as well as the professional teams located in Sioux City.

Research Opportunities

Work with faculty to dig into projects or ideas that fit for your goals and interests while also developing leadership skills through co-curricular activities.

Travel & Networking

You may have the opportunity to travel regional, nationally, and even internationally for professional conferences, industry field trips, or May Term courses. Travel grants and special scholarship eligibility may be available.

REQUIRED

A general overview of the theory and techniques of coaching interscholastic athletics. Emphasis is placed on ways to assist and motivate individuals and teams to improve their skills and performance. In addition, students in this course gain a thorough understanding of ethical behavior, rights and responsibilities of coaches and athletes, and standards of professional practice. Some models of coaching for sports will be included.

REQUIRED

This course will introduce students to the field of sports administration. Some of the topics include personnel, budget, scheduling, contracts, legal issues and ethical issues of the sport industry.

REQUIRED

Students will become familiar with successful marketing and promotional campaigns in the sport industry. Some of the topics include sponsorships, merchandising, fundraising and target markets.

ELECTIVE

Principles and practice of public relations in commercial and non-commercial fields; publicity and promotion campaigns emphasized.

WHY STUDY AT MORNINGSIDE?

13:1

student/faculty ratio so you’re assured a quality education focused on you

99%

employed or in graduate school within six months of graduation

65+

majors & pre-professional programs available

Still looking for the right fit? check out some additional program options that we think might interest you or are often paired with this program. You can also view the programs page to keep exploring your options.

MEET THE FACULTY

Burford, Katy

Kathryn Burford

Head Athletic Trainer

Kathryn’s Profile

Dr. Thomas Paulsen

Professor & Dean of Agriculture and Aviation / Interim Dean, School of Business

Thomas’s Profile

Greg Seier

Assistant Professor

Greg’s Profile
Kueter 2025 headshot

Dr. Paula Kueter

Assistant Professor

Paula’s Profile

Next Steps

Visit

See for yourself all that Morningside has to offer.

Financial Aid

Financial aid is available. Learn how you can qualify.

Apply Now

Take the next step towards building your future.

Contact Us

Our admissions team is eager to answer your questions about this program and how to apply.

Lewis Hall Illustration