FROM CONCEPTS TO CAMPAIGNS
This program offers an in-depth exploration of marketing strategies and tools, empowering you to translate academic theory into practice by working with actual clients. The learning experience goes beyond traditional classroom boundaries, pushing you into the real world through internships, externships, co-curricular activities, and research opportunities. This hands-on and immersive approach equips you with the practical skills and understanding necessary to thrive in any marketing role.
Degrees
Marketing (B.S.)
Major
Marketing
Minor
Why Study Marketing?
Morningside University’s Marketing program prepares students for careers in digital marketing, advertising, branding, sales, public relations, and market research. Students gain hands-on experience developing campaigns, analyzing consumer behavior, and using digital marketing tools while learning from experienced faculty.
PROGRAM HIGHLIGHTS
- Hands-on branding, advertising, and marketing projects
- Digital marketing and analytics curriculum
- Internship opportunities with businesses and agencies
- Personalized faculty mentorship and career preparation
THE MORNINGSIDE DIFFERENCE
Internships
You will have the opportunity to participate in an internship or immersive externship where you can receive up to 12 credits for paid professional training and experience in a marketing work environment. Through our extensive industry connections we guarantee an internship for any student who wants one.
Travel
You will have the opportunity to travel regionally, nationally, and even internationally for professional conferences, industry field trips, or May Term courses. Travel grants and special scholarship eligibility may be available.
Research & Active Learning
Conduct research alongside faculty members, giving you an advantage for graduate school or immediate entry into your career field. You may also have the opportunity to present findings at the Morningside University Palmer Research Symposium, the Summer Undergraduate Research Program (SURP), or at regional and national industry events.
What Can I Do With This Degree?
A Marketing degree prepares graduates for careers focused on building brands, connecting with consumers, and driving business growth through strategic communication and data-driven decision-making. Graduates develop the creative, analytical, and technical skills needed to plan campaigns, conduct market research, manage digital content, and promote products and services across a variety of industries.
- Product Marketing Associate
- Marketing Coordinator
- Digital Marketing Specialist
- Social Media Manager
- Brand Manager
- Market Research Analyst
- Sales Representative
- Advertising Account Executive
- Content Marketing Specialist
- Public Relations Coordinator
Morningside Marketing graduates are prepared to work for corporations, advertising agencies, nonprofit organizations, startups, healthcare systems, financial institutions, and businesses of all sizes seeking professionals who can build brands, engage audiences, and drive results.
- Technology Companies
- Advertising and Marketing Agencies
- Corporate Marketing Departments
- Digital Marketing Agencies
- Media and Communications Companies
- Healthcare Organizations
- Financial Institutions
- Retail and Consumer Brands
- Nonprofit Organizations
- Sports and Entertainment Organizations
Marketing students develop a strong foundation in consumer behavior, branding, digital marketing, market research, and strategic communication. Coursework combines creativity with analytics through hands-on projects, client-based campaigns, and emerging marketing technologies, preparing graduates to create effective marketing strategies in today’s digital marketplace.
WHY STUDY AT MORNINGSIDE?
13:1
student/faculty ratio so you’re assured a quality education focused on you
99%
employed or in graduate school within six months of graduation
65+
majors & pre-professional programs available
Related Majors & Minors
Still looking for the right fit? check out some additional program options that we think might interest you or are often paired with this program. You can also view the programs page to keep exploring your options.
Explore Related Programs
MEET THE FACULTY
Shelby Prindaville
Associate Professor
I love the genuine community we’ve built here with talented people who come together to pursue their passions. I also really appreciate the professional development support I’ve been granted to pursue new research and exhibition opportunities!
Shelby’s Profile
Dr. Thomas Paulsen
Professor & Dean of Agriculture and Aviation / Interim Dean, School of Business
Thomas’s Profile
News
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