FROM CONCEPTS TO CAMPAIGNS
This program offers an in-depth exploration of marketing strategies and tools, empowering you to translate academic theory into practice by working with actual clients. The learning experience goes beyond traditional classroom boundaries, pushing you into the real world through internships, externships, co-curricular activities, and research opportunities. This hands-on and immersive approach equips you with the practical skills and understanding necessary to thrive in any marketing role.
Degrees
Marketing (B.S.)
Major
Marketing
Minor
A Great Fit For
- Strategic and creative thinkers who want a career with variety.
- Team-oriented people who enjoy working on a team to bring an idea to life.
- Problem solvers with an interest in research, critical thinking, and idea generation.
- Individuals who are intrigued by brand development and management.
- Aspiring leaders who want to take their communication skills to the next level.
THE MORNINGSIDE DIFFERENCE
Internships
You will have the opportunity to participate in an internship or immersive externship where you can receive up to 12 credits for paid professional training and experience in a marketing work environment. Through our extensive industry connections we guarantee an internship for any student who wants one.
Travel
You will have the opportunity to travel regionally, nationally, and even internationally for professional conferences, industry field trips, or May Term courses. Travel grants and special scholarship eligibility may be available.
Research & Active Learning
Conduct research alongside faculty members, giving you an advantage for graduate school or immediate entry into your career field. You may also have the opportunity to present findings at the Morningside University Palmer Research Symposium, the Summer Undergraduate Research Program (SURP), or at regional and national industry events.
FEATURED COURSES
REQUIRED
Students learn website construction and other interactive formats with emphasis on the need for planning and design strategies. Previous programming knowledge and/or CSCI 160 are recommended.
REQUIRED
Students will study business activities related to the product, price, promotion and distribution of goods and services to create, deliver, capture and communicate value to the customer. Students will carry out an individual marketing research project utilizing primary and secondary sources and present an interactive final group industry report.
REQUIRED
Students enrolled in this course will have the opportunity to participate in the study of the economic significance of advertising, the various media employed in advertising, and the components of an advertising campaign. Students will gain insight into the role of advertising in the overall business process and how advertising contributes to sales, revenues and profits.
REQUIRED
This course provides students the opportunity to create a comprehensive marketing campaign for a client utilizing traditional and digital marketing communications. Students will analyze client and customer needs, develop marketing materials, and pitch their plan to the client.
WHY STUDY AT MORNINGSIDE?
13:1
student/faculty ratio so you’re assured a quality education focused on you
99%
employed or in graduate school within six months of graduation
65+
majors & pre-professional programs available
Related Majors & Minors
Still looking for the right fit? check out some additional program options that we think might interest you or are often paired with this program. You can also view the programs page to keep exploring your options.
Explore Related Programs
MEET THE FACULTY
Shelby Prindaville
Associate Professor
I love the genuine community we’ve built here with talented people who come together to pursue their passions. I also really appreciate the professional development support I’ve been granted to pursue new research and exhibition opportunities!
Shelby’s Profile
Darrel Sandall
Dean of the School of Business
Because of our close-knit environment and small classes, students in the School of Business build strong connections with the faculty, who all have prior industry experience. As a result, the faculty are tremendously beneficial in helping students understand the career field, learn the skills they need to be successful in their careers, and are great connections for before and after graduation.
Darrel’s Profile
Next Steps
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Financial Aid
Financial aid is available. Learn how you can qualify.
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Take the next step towards building your future.
Contact Us
Our admissions team is eager to answer your questions about this program and how to apply.
