Marketing

 
 
 

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PROGRAM OVERVIEW

Learn how to tell the story of an organization with Morningside's marketing major. You'll explore marketing strategies and tools, work with real clients, and immerse yourself in experiential learning opportunities through internships, externships, co-curricular activities, and research.

Degrees

Marketing (B.S.)

Major

Marketing

Minor

A Great Fit For

  • Strategic and creative thinkers who want a career with variety.
  • People who enjoy working on a team to bring an idea to life.
  • Problem solvers with an interest in research, critical thinking, and idea generation.
  • Individuals who are intrigued by brand development and management.
  • Aspiring leaders who want to take their communication skills to the next level.

THE MORNINGSIDE DIFFERENCE

Internships

You will have the opportunity to participate in an internship or immersive externship where you can receive up to 12 credits for paid professional training and experience in a marketing work environment.

Travel

You will have the opportunity to travel regionally, nationally, and even internationally for professional conferences, industry field trips, or May Term courses. Travel grants and special scholarship eligibility may be available.

Research & Active Learning

Conduct research alongside faculty members, giving you an advantage for graduate school or immediate entry into your career field. You may also have the opportunity to present findings at the Morningside University Palmer Research Symposium, the Summer Undergraduate Research Program (SURP), or at regional and national industry events.

FEATURED COURSES

REQUIRED

Students learn website construction and other interactive formats with emphasis on the need for planning and design strategies. Previous programming knowledge and/or CSCI 160 are recommended.

REQUIRED

Students will study business activities related to the product, price, promotion and distribution of goods and services to create, deliver, capture and communicate value to the customer. Students will carry out an individual marketing research project utilizing primary and secondary sources and present an interactive final group industry report.

REQUIRED

Students enrolled in this course will have the opportunity to participate in the study of the economic significance of advertising, the various media employed in advertising, and the components of an advertising campaign. Students will gain insight into the role of advertising in the overall business process and how advertising contributes to sales, revenues and profits.

REQUIRED

This course provides students the opportunity to create a comprehensive marketing campaign for a client utilizing traditional and digital marketing communications. Students will analyze client and customer needs, develop marketing materials, and pitch their plan to the client.

MEET THE FACULTY

Marilyn Eastman

Marilyn Eastman

Professor

Marilyn’s Profile
Daniel Wubbena

Daniel Wubbena

Assistant Professor

Daniel’s Profile
Ngamboko Muzinga

Ngamboko Muzinga

Associate Professor

Ngamboko’s Profile
John Zink

John Zink

Associate Professor

John’s Profile

RELATED MAJORS & MINORS

Still looking for the right fit? Here are some additional program options that we think might interest you or are often paired with this program. You can also view the programs page to keep exploring your options.

Accounting- Managerial

Accounting- Public

Business Administration

English

Graphic Design

WHY STUDY AT MORNINGSIDE?

13:1

student/faculty ratio so you’re assured a quality education focused on you

99%

employed or in graduate school within six months of graduation

65+

majors & pre-professional programs available

OUTCOMES

Morningside marketing graduates are well-prepared to enter the job market thanks to a comprehensive curriculum, client-based projects, and experiential learning opportunities like internships and externships. Nearly every organization you can think of has a marketing team, so there are ample opportunities for students to work in the private and public sectors. According to the U.S. Bureau of Labor Statistics, some positions within the marketing industry may experience as much as 22% growth between now and 2030, much faster than the average for all occupations. Employment growth will be driven by increased use of market data and research across industries. 

Next Steps

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Financial Aid

Financial aid is available. Learn how you can qualify.

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Contact Us

Our admissions team is eager to answer your questions about this program and how to apply.

Lewis Hall Illustration