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Morningside professor presents at marketing educators' conference

December 3, 2013, in Latest News, Business Administration

Dr. Pamela Mickelson, professor of business administration at Morningside College, recently made a presentation at the Marketing Management Association’s 2013 Fall Educators’ Conference in New Orleans.

Mickelson’s presentation was titled “Study Abroad Strategies: the four ‘P’'s of international study tours.” She spoke about the importance of people, planning, playing, and promoting in study abroad programs.

The Marketing Management Association is a conference focused on advancing knowledge in the field of marketing.

Mickelson also served as a judge for the AxcessCapon 2013 Teaching Innovation Award.

Mickelson joined the faculty at Morningside College in 1988. She holds a bachelor’s degree from Henderson State University in Arkadelphia, Ark.; a master’s degree from Arkansas State University in Jonesboro; and a doctorate from Oklahoma State University in Stillwater.