Honeck Freymann Hall

 
 
 

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Honeck Freymann Hall

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MORNINGSIDE IN MOTION: The Rosen School of Business

For decades — and for thousands of students — the Lincoln Center has been home to Morningside’s School of Business. But our success has outgrown its walls. Now more than fifty years old, the Lincoln Center is showing its age. The cost to repair, modernize classrooms, and deliver the technology today’s students need and expect challenges our long-term vision for the school’s true potential. We haven’t simply outgrown the Lincoln Center — time itself has moved beyond it.

OUTCOMES & REGIONAL IMPACT

  • 500 Business students enrolled within five years, with the capacity to grow.
  • 99% of grads are employed satisfactorily or continuing their education within 6 months of graduation.
  • Targeted academic majors including: Business Administration, Management, Marketing, Finance, Managerial Accounting & Public Accounting with veteran/non-traditional pathways.
  • Supplementary programs that are infused with business, including Sports Management, Agribusiness, Arts Administration, and Non-Profit Management.
  • The Larry and Joan Arnold Center for Entrepreneurship and Economic Development (CEED), a space that supports creativity; a student-led entrepreneurship center to fuel start-ups and support regional business.
  • A space that houses creativity, as well as welcomes conferences, community spaces, speaker series, networking events and Siouxland business gatherings.
  • Pursuit of international accreditation to attract top-tier talent.

EMPLOYEES THAT FUEL THE ECONOMY

  • Our 514 employees and their families generate an estimated $45-60 million in annual local economic activity, with a midpoint of $52 million*. 
  • These families drive demand for housing, healthcare, retail, dining, and other essential services. 
  • Our institution spent nearly $3.8 million with Sioux City vendors during the last fiscal year.
  • Our School of Business alumni network includes 3,070 graduates living across 46 states and 30 countries, expanding the university’s influence far beyond Siouxland.

DIRECT LOCAL SPEND & COMMUNITY COMMITMENT

  • Morningside University actively supports the community through United Way pledges, the Into the Streets service initiative, and pro-bono student project work for local organizations. 
  • Our students engage actively and collaboratively in project-based courses that allow them to apply their skills both in the classroom and throughout our community for maximum impact. Every day, they tackle real-world challenges in Siouxland—creating solutions that strengthen and enrich our community.
  • The Morningside Student-led Advertising Agency (MSAA) provides at least $40,000 in annual value to Sioux City companies, offering vital support to small businesses with limited resources.

MORNINGSIDE UNIVERSITY

POWERING SIOUXLAND’S PROSPERITY

For more than a century, Morningside University has been an anchor institution in Siouxland – educating leaders, supporting families, and driving economic growth. Today, our impact extends beyond the classroom – shaping the people, businesses, and communities that define the region’s success.

TALENT THAT STAYS LOCAL

47%–55%

of our graduates remain in the Greater Siouxland area

150-250

new professionals who live, work, and spend locally

$156- $192

million in economic impact over a decade generated

A NEXT-GENERATION SCHOOL OF BUSINESS

We envision a state-of-the-art facility built for growth and innovation. It will feature advanced, hybrid-ready classrooms, collaborative workspaces, and a dedicated career hub to prepare students for a competitive global market.

The new facility will transform learning and collaboration through:

Seven modern classrooms

accommodating over 500 students – a 40% increase in capacity – with state-of-the-art hybrid learning technology.

A flexible 200-seat auditorium

divisible into two spaces for classes, community events, and business gatherings.

The Larry and Joan Arnold Center for Entrepreneurship and Economic Development (CEED)

offering mentorship, resources, and partnerships for startups and small businesses across Siouxland.

Three conference rooms

(up from one) that encourage collaboration among students, faculty, and local business partners.

Inviting study and meeting spaces

designed to support teamwork and innovation.

This next-generation facility will become both a learning center, not only for business but throughout campus, and a regional resource, connecting education, entrepreneurship, and economic development.

Imagine the Future

WHY INVEST?

Modern academic spaces aren’t a luxury; they’re essential for bringing the best students and top faculty to Morningside. For the School of Business to continue its legacy of excellence, our students and faculty require an environment that matches their potential. Our community needs classrooms, collaborative spaces, and technology that support every student’s success. Investing in a new facility is a commitment to our students’ futures and shows our commitment to Siouxland’s growth. This evolution lets us offer the best education possible, and ensures that Morningside will continue to shape the next generation of leaders.

ACT NOW

More than a century ago, a vision for Morningside’s campus was born. After 113 years, that vision is no longer dormant; it is an active blueprint for our future.

Momentum is building, and the time to act is now. Now, we stand ready to turn that long-held dream into reality. We invite you to help us complete this transformational building and shape Morningside’s future.

Give now to bring this vision to life.

Partner with Morningside to amplify Siouxland’s economic vitality. To learn more about facility investment, program partnerships, and applied projects, please connect with us. 

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Contact Advancement Team

Contact Us

Morningside University
Office of Institutional Advancement
1501 Morningside Avenue
Sioux City, IA 51106

712-274-5409

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