Office: LC 110
Chair and professor of business administration.
Dr. Mickelson served as executive vice president of a flight base operation and a charter airfreight business in Kansas City before joining the faculty at Morningside College in 1985. Her graduate degrees are from Arkansas State University and Oklahoma State University where she held research and teaching assistantships. She serves as the director of the Center for Entrepreneurship Education, and has secured grants from the Coleman Foundation, the U.S. Department of Education, and the Governor’s Traffic Safety Bureau. Her teaching includes advertising, marketing, and management courses. Dr. Mickelson has led the Creative Edge Advertising Team to regional and national competitions, and championships, against universities of 20,000 or more students. In the National Cadillac Competition in 2007, the Morningside team was selected as the national champion. Currently, her advertising teams are developing branding campaigns for regional clients. She published the Brand Builder Workbook that provides campaign planning tools for entrepreneurs, start-ups, and students.
Faculty and students have selected Professor Mickelson for their Faculty Person of the Year Award and the Teaching Excellence Award at Morningside College. In addition, she received the Ad Pro of the Year and Advertising Educator of the Year both American Advertising Federation awards as well as the Marketing Management Association Meritorious Teaching Award. She serves as faculty advisor for Sober Driving Saves and the student entrepreneurship - E Group, and the director of the Center for Entrepreneurship Education. She’s also organized study tours in Australia, Puerto Rico and the New England and Mid-South areas of the United States.
Mickelson, P. (2015) Re-Branding. How to get started. Presentation at Midwest Educators Forum in Entrepreneurship. Mason City, Iowa
Mickelson, P. (2012). The Brand Builder Workbook. The Copy Workshop, a division of Bruce Bendinger Creative Communications, Inc. 2144 N. Hudson, Chicago, IL 60614.
Mickelson, P. (Fall, 2012). Information Literacy Best Practices for Advertising. Panel Presentation at Marketing Management Association Fall Educators Conference, Minneapolis, MN.
Mickelson, P. (Fall, 2012). Writing for conference proceedings. Presentation at Morningside College Friday is Writing Day.
Mickelson, P., Alpi, S., Hearne, A., Taran, Z. (Spring, 2011). The Brand Builder Matrix and Steps to Building a Branding Campaign as Teaching Tools. Refereed Panel Presentation at the International Conference of the Midwest Business Administration Association, Chicago, IL.
Mickelson, P. (Spring, 2011). Using A Brand Builder Matrix as an Active Learning Strategy for Marketing and Management Education with implications for Advertising, Entrepreneurship, Small Business, and Not-for-Profit. Refereed Presentation of Marketing Education Best Practices, Association of Collegiate Marketing Educators, Houston, TX.
Mickelson, P. and Bendinger, B. (Spring, 2011). Branding the Arts. Refereed Presentation to the National Self-Employment in the Arts Conference, Lisle, IL.
Undergraduate Research Advisor
2013 K. Long – Ethics in Advertising Tobacco to Youth, Really?
R. Boell – Small Business Planning for Caterers and Restaurateurs
2012 S. Carlson - Generation Differences and the Effects in the Workplace
A. Bryan - Managing Through the Generations
D. Dunn - Propaganda vs. Political Persuasion in Politics: Public Beware (award winner)
2011 K. Stahlik – Ethics in Advertising Study (award winner)