Oct. 13, 2011
Gary Vaynerchuk, a businessman who used social media to transform his father’s liquor store into a retail website with annual revenues of more than $60 million, will speak at Morningside College at 1:45 p.m. Friday, Nov. 4, in Eppley Auditorium, 3625 Garretson Ave. The event is free and open to the public.
The presentation will teach entrepreneurs how to take advantage of the current business environment as it changes and evolves into what Vaynerchuk has termed “The Thank You Economy.” He will discuss how brands can use social media to show customers they care.
In February of 2006, Vaynerchuk launched “Wine Library TV,” a daily video blog about wine. To develop an audience, he turned to the social web. He joined the online conversation by becoming an active member of blogs and forums, and he used tools such as Facebook and Twitter to connect with consumers online.
As word spread of his informal and unorthodox approach to wine, “Wine Library TV” grew to garner 90,000 daily viewers and featured celebrity guests including hockey legend Wayne Gretzky, Travel Channel star Samantha Brown and Food Network host Ingrid Hoffmann. Vaynerchuk made numerous national television appearances as a wine expert on shows such as “Late Night with Conan O’Brien,” “The Today Show,” and “Nightline.”
Vaynerchuk launched a second blog, garyvaynerchuk.com, where he dispenses business advice and comments on emerging technologies and cultural trends. As his following grew, he became one of the first to reach Facebook’s friend limit, and he accumulated more than 800,000 followers on Twitter. His first book, “Crush It! Why Now is the Time to Cash in on your Passion,” was released in 2009 and debuted as a New York Times and Wall Street Journal bestseller. Also in 2009, he and his brother A.J. co-founded VaynerMedia, a consulting agency.
Vaynerchuk’s presentation at Morningside College will be part of the Siouxland Social Media Conference organized by the Siouxland Chamber of Commerce. Presenters will include Liz Croston, Wells Blue Bunny; Sara Davidson, Zaarly.com; Erik Deckers, author of “No Bullshit Social Media: The All-Business No-Hype Guide to Social Media Marketing”; and panels with representatives from different local businesses.
Later that evening, Vaynerchuk will be a featured guest at the Mary J. Treglia Community House Wine on a Dime benefit for Camp Imagination at the Marina Inn in South Sioux City.