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Oct. 20, 2004

Political advertising subject of panel discussion Oct. 27

What can you believe when it comes to all of the political advertisments that bombard the public during an election year?

That question will be addressed during the panel discussion "Political Ad Watch" to be held Wednesday, Oct. 27, at 11:45 a.m. in the UPS Auditorium of the Lincoln Center. The public is invited to the free event, which is sponsored by Morningside's Academic and Cultural Arts Series (ACAS).

Morningside faculty members Dr. Bruce Forbes, professor and department chair of religious studies; Kitty Green, instructor of history and political science; and Dr. Pam Mickelson, professor of business administration and economics, will attempt to separate fact from fiction and rhetoric from reality in political advertising.

Forbes will discuss the ethical issues associated with political ads, Green will examine the ads from the stand point of a political scientist, and Mickelson will approach the ads from the context of marketing and advertising. The panelists will take questions from the audience after their presentations.

"In addition to the actual information or misinformation delivered by television campaign advertising, the ads themselves also have much to say about the style, substance, and process of American electoral politics," said Jim Fisk, reference and bibliographic librarian at Morningside's Hickman-Johnson-Furrow Library and the organizer of the event.

Forbes, a 1970 Morningside graduate, has been at Morningside since 1978. He was a 2003 recipient of Morningside's first annual Sharon Walker Faculty Excellence Award. He received a doctorate in history of American Christianity from Princeton Theological Seminary in 1977 and a master's of theology degree from Perkins School of Theology, Southern Methodist University in 1973.  

Green has been at Morningside since 1996. She graduated from Hood College, Frederick, Md., in 1969 and received a master's degree from the University of South Dakota in 1982.

Mickelson has been at Morningside since 1988. Mickelson, a 1974 graduate of Henderson State University in Arkadelphia, Ark., received a master's degree from Arkansas State University in 1975 and a doctorate from Okalahoma State University in 1984.

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