Jan. 15, 2007
Students from the Creative Edge Advertising Club at Morningside College will present their multimedia advertising campaign developed for the Brand Morocco National Case Study competition on Thursday, Jan. 25, at 7 p.m. in the UPS Auditorium of the Lincoln Center, 3627 Peters Avenue.
The free event, which is sponsored by Morningside’s Academic and Cultural Arts Series (ACAS), is open to the public.
This was the first year Morningside students worked on a business-to-business national advertising campaign. The goal of the case study was to develop a strategic marketing campaign designed to encourage purchases of Moroccan products and investments in Morocco by American businesses. During the presentation, students will discuss the case study and research conducted and present messages developed for the competition.
Morningside was one of 59 undergraduate teams from colleges and universities across the United States and Canada that competed in the competition. The Morningside campaign placed fourth in its category of Agriculture and Processed Food. The competition, held from September to December 2006, was sponsored by the Morocco American Trade and Investment Council and administered by EdVenture Partners of Orinda, Calif.
Dr. Pam Mickelson, professor of business administration and economics, serves as advisor for Creative Edge.
EdVenture Partners develops innovative industry-education partnerships by blending academic theory with practical, hands-on application, creating "real-world" marketing and learning experiences for students and educators.