Feb. 29, 2012

Morningside College professor gives presentations in two states

Pam Mickelson, professor of business administration at Morningside College, recently gave presentations in Missouri and Texas.

At the Marketing Management Association’s educator’s conference in St. Louis, Mo., she gave a presentation called “Student Evaluation Feedback: Using the Results Productively.” The Marketing Management Association is a worldwide organization of both business people and academics who are involved in marketing.

At Sam Houston State University in Huntsville, Texas, Mickelson spoke to consumer behavior and marketing communication classes. She focused on the use of qualitative research in decision-making and the process of creating a branding campaign.

Mickelson joined the faculty at Morningside College in 1988. She holds a bachelor’s degree from Henderson State University in Arkadelphia, Ark.; a master’s degree from Arkansas State University in Jonesboro; and a doctorate from Oklahoma State University in Stillwater.