Dec. 18, 2009
|Morningside College students Eukeria Okwumuo (left) and Jeremy Lafrentz (second from left) discuss their branding campaign proposal with Dr. Pam Mickelson, professor of business administration at Morningside College, and Matt Stachowitz, retail banker at Security National Bank.
Security National Bank will soon begin implementing some of the ideas of Morningside College students after a class recently developed and proposed to the bank branding campaigns that target young professionals.
Next month the bank will introduce a Web site designed for Generation Y, and also personalized credit cards. Both of these initiatives were recommended by Morningside students.
“I think the students will be very proud when they recognize their efforts and ideas in upcoming marketing campaigns,” said Matt Stachowitz, retail banker at Security National Bank.
Last spring advertising students at Morningside College worked to develop campaigns that would promote Security National Bank to a younger client base.
They conducted market research, and then they developed several different ideas of possible promotions, such as offering education about money management at local coffee shops, or designing T-shirts that say “I wanna be Rich” on the front and have a photo of Rich Waller, president and CEO of Security National Bank, on the back.
“Our management team was very impressed,” Stachowitz said. “We thought the presentations were delivered well, and that the students made sound and accurate recommendations that complement Security National Bank’s corporate philosophy and culture.”
Morningside advertising students have been doing work for Siouxland businesses for over 10 years. The project is directed by Dr. Pam Mickelson, professor of business administration at Morningside.