|
April 14, 2009
 |
|
 |
Jim Fisk |
|
Pam Mickelson |
Jim Fisk, student academic services coordinator and librarian at Morningside College, and Pam Mickelson, professor of business administration and economics at Morningside, developed a presentation for the “Research at Primarily Undergraduate Institutions: A Conference to Explore the Importance, Strategies, and Challenges of Scholarship at Non-Research Institutions of Higher Education” that took place at the University of Nebraska-Kearney in early March.
Fisk gave the presentation, “Libraries in Transition: An Integrative Marketing Research Project,” which covered the efforts of the library staff, Mickelson and her advertising students over the summer and fall of 2008 to develop an advertising plan and a survey of faculty about their perceptions of the Hickman Johnson Furrow Learning Center.
The mission of the learning center is to partner in the teaching and learning experience of Morningside College and to cultivate an enthusiasm for lifelong learning and independent inquiry.
|
