May 26, 2006
: The Creative Edge Advertising Club team placed second in the nation.
April 12, 2006
Students from Morningside College’s Creative Edge Advertising Club will unveil their multi-media advertising campaigns for the Cadillac National Case Study on Friday, April 21, at 12 p.m. in the Randolph Room of the Olsen Student Center, 3609 Peters Avenue. The public is invited to the free event, which is sponsored by Morningside’s Academic and Cultural Arts Series (ACAS) and Friday is Writing Day.
This year’s assignment was to develop a multi-media branding campaign to bring a specific target market to the Cadillac brand. Four teams of five students each developed different advertising campaigns for Cadillac. One campaign, developed by the Morningside team Car Ram Rod, was selected by a local committee for submission in the national judging, which will be conducted by EdVenture Partners of Orinda, Calif., who sponsored the contest. The tag line for the campaign developed by team Car Ram Rod is “The Cadillac of…” and is completed with several words including “Technology,” “Innovation,” “Safety,” and “Hope.”
The selection committee included advertising executives Tom Elsen, vice president for marketing at American Pop Corn Company in Sioux City; Jeff Gordon, owner of J.D. Gordon Design of Sioux City; and Jan Swanson, agency services coordinator for Blue Earth Marketing in Winnebago, Neb.
Two campaigns from both undergraduate and graduate team submissions from across the country will be announced as winners on April 28. The teams will be invited to present their campaigns at the Cadillac headquarters in Detroit, Mich., on May 25.
Students on the team of Car Ram Rod include: Brice Farley, senior from Woodbine, Iowa; Nikki Kent, senior from Sioux City; Maria Thietje, senior from Sioux City; Megan Wunsch, junior from Garner, Iowa; and Zachary Zalewski, senior from Lincoln, Neb.
Additional members of the Creative Edge Advertising Club and their associated teams for this campaign include:
Team CKOB: Laura Andersen, junior from Omaha, Neb.; Matt Armstrong, senior from Bassett, Neb.; Grant Garbe, senior from Sioux City; Jason Penke, senior from Papillion, Neb.; and Kayla Wibben, senior from Ellsworth, Minn.
Red Team Go: Christopher Johnson, senior from Lincoln, Neb.; Melissa Keiper, junior from Lennox, S.D.; Debbie Noble, junior from Louisburg, Kan.; Stephanie Reis, senior from Denison, Iowa; and Rick Samuelson, senior from Sioux City.
Team Clutch: Christopher Bartels, senior from Sterling, Neb.; Tim McCabe, senior from Lincoln, Neb.; Kyle Ortegren, senior from Omaha, Neb.; Lisa Schoenberner, junior from Crofton, Neb.; and Trent Siebecker, senior from Superior, Neb.
Dr. Pam Mickelson, professor of business administration and economics, is the faculty advisor for the ad club.
This is the first year Morningside students have worked with EdVenture Partners for an advertising campaign. The marketing education consultancy group specializes in bringing together industry and education for mutual collaboration, partnership, and benefit.