| The
goal of the Mass Communication program
is to educate students in the history and operation
of the media and prepare them for careers in a chosen
field or for graduate work in advanced media studies.
The major will prepare the student for a career through
classroom study and applied work with college media
and through internships with local television or radio
stations, public relations departments, corporate communication
departments, advertising agencies, newspapers, and magazines.
Mass communication
majors are encouraged to develop knowledge in the liberal
arts through several disciplines such as political science,
English, art, history, economics, sociology, business,
and the natural sciences. Broad knowledge in the liberal
arts is essential for understanding and interpreting
contemporary communication issues.
Mass communication
majors include: Corporate Communications (B.S.)
and Mass Communication (B.A.).
Students
are encouraged to participate in the program through
classroom activities, research, production projects,
and practical experience on the campus radio station,
KMSC; the campus television outlet,
MCTV; and the college newspaper The
Collegian Reporter.
KMSC-FM
88.3 is Morningside's student-run, FCC licensed
radio station broadcasting from studios in Hickman-Johnson-Furrow
Library. The station offers Siouxland's 100,000 residents
a blend of cutting edge alternative music during the
weekdays and specialty programs at night and on the
weekends that range from punk to Christian alternative
to indie rock to hip hop.
Recent special
broadcasts have included the a live rock concert from
"the M," acoustic rock concerts from the MCTV
studios, campus appearances by major presidential candidates
and their representatives, and play by play of Morningside
sports.
All Morningside
students are eligible to participate in KMSC. The current
staff includes majors in computer science, education,
graphic design, and business as well as mass communication.
To find out
more about the station and listen live on the net,
point your browser toward
KMSC's
homepage.
MCTV
is a student run organization, which utilizes narrative/documentary
digital shooting with regards to pre-production, production,
and post production. All student work is premiered at
Morningside College.
The
Collegian Reporter is a weekly newspaper
produced by mass communication journalism students.
There
are four network television stations and nine radio
stations in Sioux City , and Morningside mass communication
students have served in internships or paid positions
with all of them.
Mass Communication Departmental Brochure
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Adobe PDF |
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